Being Placed in a Sensible Category is…
…extremely critical! A year or so ago, I was doing a little work with a company that leads the healthcare industry in clinical interoperability technologies. That company, Medicity, was founded by a super-smart doc by the name of Kipp Lassetter. Long story –short, Kipp asks me what I’m up to and says he has an idea which he described as sort of ‘fastpass’ for healthcare. But along with that he talked about it needing to be backed up by a technology that was like the reverse of a CRM (customer relationship management) platform.
So, I’m not an inventor by any stretch, but I do have a rep as somebody who can take an idea to market. With Kipp’s two concepts in mind I did a little poking around and found that there really was a need for what he was talking about. Mint.com was doing something like it after all. When healthcare was thrown into the mix, the recognition that it is a customer experience wasteland became immediately apparent. More than that, there isn’t even a concept of customer relationship management there. And while the dynamics in healthcare reform drive responsibility for healthcare… Read more…